feat: implement comprehensive multi-provider payment processing system
- Add unified payment provider architecture with contract-based design - Implement 6 payment providers: Stripe, Lemon Squeezy, Polar, Oxapay, Crypto, Activation Keys - Create subscription management with lifecycle handling (create, cancel, pause, resume, update) - Add coupon system with usage tracking and trial extensions - Build Filament admin resources for payment providers, subscriptions, coupons, and trials - Implement payment orchestration service with provider registry and configuration management - Add comprehensive payment logging and webhook handling for all providers - Create customer analytics dashboard with revenue, churn, and lifetime value metrics - Add subscription migration service for provider switching - Include extensive test coverage for all payment functionality
This commit is contained in:
idevakk
225
app/Filament/Widgets/CustomerLifetimeValue.php
Normal file
225
app/Filament/Widgets/CustomerLifetimeValue.php
Normal file
@@ -0,0 +1,225 @@
|
||||
<?php
|
||||
|
||||
namespace App\Filament\Widgets;
|
||||
|
||||
use App\Models\Subscription;
|
||||
use Filament\Widgets\ChartWidget;
|
||||
use Illuminate\Support\Facades\DB;
|
||||
|
||||
class CustomerLifetimeValue extends ChartWidget
|
||||
{
|
||||
protected static ?int $sort = 5;
|
||||
|
||||
protected int|string|array $columnSpan = 'full';
|
||||
|
||||
public function getHeading(): string
|
||||
{
|
||||
return 'Customer Lifetime Value Analysis';
|
||||
}
|
||||
|
||||
protected function getData(): array
|
||||
{
|
||||
$ltvByCohort = $this->getLTVByCohort();
|
||||
$ltvByProvider = $this->getLTVByProvider();
|
||||
$ltvByPlan = $this->getLTVByPlan();
|
||||
|
||||
return [
|
||||
'datasets' => [
|
||||
[
|
||||
'label' => 'Average LTV by Cohort ($)',
|
||||
'data' => array_values($ltvByCohort),
|
||||
'borderColor' => 'rgba(34, 197, 94, 1)',
|
||||
'backgroundColor' => 'rgba(34, 197, 94, 0.1)',
|
||||
'fill' => true,
|
||||
'tension' => 0.4,
|
||||
],
|
||||
],
|
||||
'labels' => array_keys($ltvByCohort),
|
||||
];
|
||||
}
|
||||
|
||||
protected function getType(): string
|
||||
{
|
||||
return 'bar';
|
||||
}
|
||||
|
||||
protected function getOptions(): array
|
||||
{
|
||||
return [
|
||||
'responsive' => true,
|
||||
'plugins' => [
|
||||
'legend' => [
|
||||
'position' => 'top',
|
||||
],
|
||||
'tooltip' => [
|
||||
'callbacks' => [
|
||||
'label' => 'function(context) {
|
||||
let label = context.dataset.label || "";
|
||||
if (label) {
|
||||
label += ": ";
|
||||
}
|
||||
if (context.parsed.y !== null) {
|
||||
label += "$" + context.parsed.y.toFixed(2);
|
||||
}
|
||||
return label;
|
||||
}',
|
||||
],
|
||||
],
|
||||
],
|
||||
'scales' => [
|
||||
'y' => [
|
||||
'beginAtZero' => true,
|
||||
'ticks' => [
|
||||
'callback' => 'function(value) {
|
||||
return "$" + value;
|
||||
}',
|
||||
],
|
||||
],
|
||||
],
|
||||
];
|
||||
}
|
||||
|
||||
private function getLTVByCohort(): array
|
||||
{
|
||||
$cohorts = [];
|
||||
|
||||
// Get cohorts by signup month (last 6 months)
|
||||
for ($i = 5; $i >= 0; $i--) {
|
||||
$month = now()->subMonths($i);
|
||||
$monthStart = $month->copy()->startOfMonth();
|
||||
$monthEnd = $month->copy()->endOfMonth();
|
||||
|
||||
// Users who signed up in this month
|
||||
$cohortUsers = Subscription::query()
|
||||
->select('user_id')
|
||||
->whereBetween('created_at', [$monthStart, $monthEnd])
|
||||
->distinct()
|
||||
->pluck('user_id');
|
||||
|
||||
if ($cohortUsers->isEmpty()) {
|
||||
$cohorts[$month->format('M Y')] = 0;
|
||||
|
||||
continue;
|
||||
}
|
||||
|
||||
// Calculate LTV for this cohort
|
||||
$totalRevenue = Subscription::query()
|
||||
->join('plans', 'subscriptions.plan_id', '=', 'plans.id')
|
||||
->whereIn('subscriptions.user_id', $cohortUsers)
|
||||
->where('subscriptions.status', 'active')
|
||||
->sum('plans.price');
|
||||
|
||||
// Estimate LTV based on current MRR and average subscription length
|
||||
$avgSubscriptionLength = $this->getAverageSubscriptionLength();
|
||||
$cohortSize = $cohortUsers->count();
|
||||
$avgMRRPerUser = $cohortSize > 0 ? $totalRevenue / $cohortSize : 0;
|
||||
$ltv = $avgMRRPerUser * $avgSubscriptionLength;
|
||||
|
||||
$cohorts[$month->format('M Y')] = round($ltv, 2);
|
||||
}
|
||||
|
||||
return $cohorts;
|
||||
}
|
||||
|
||||
private function getLTVByProvider(): array
|
||||
{
|
||||
return Subscription::query()
|
||||
->select(
|
||||
'provider',
|
||||
DB::raw('AVG(plans.price) as avg_monthly_price'),
|
||||
DB::raw('COUNT(*) as total_subscriptions')
|
||||
)
|
||||
->join('plans', 'subscriptions.plan_id', '=', 'plans.id')
|
||||
->where('subscriptions.status', 'active')
|
||||
->groupBy('provider')
|
||||
->orderBy('avg_monthly_price', 'desc')
|
||||
->get()
|
||||
->mapWithKeys(function ($item) {
|
||||
$avgLength = $this->getAverageSubscriptionLengthByProvider($item->provider);
|
||||
$ltv = $item->avg_monthly_price * $avgLength;
|
||||
|
||||
return [$item->provider => round($ltv, 2)];
|
||||
})
|
||||
->toArray();
|
||||
}
|
||||
|
||||
private function getLTVByPlan(): array
|
||||
{
|
||||
return Subscription::query()
|
||||
->select(
|
||||
'plans.name as plan_name',
|
||||
DB::raw('plans.price'),
|
||||
DB::raw('COUNT(*) as total_subscriptions')
|
||||
)
|
||||
->join('plans', 'subscriptions.plan_id', '=', 'plans.id')
|
||||
->where('subscriptions.status', 'active')
|
||||
->groupBy('plans.id', 'plans.name', 'plans.price')
|
||||
->orderBy('plans.price', 'desc')
|
||||
->limit(10)
|
||||
->get()
|
||||
->mapWithKeys(function ($item) {
|
||||
$avgLength = $this->getAverageSubscriptionLengthByPlan($item->plan_name);
|
||||
$ltv = $item->price * $avgLength;
|
||||
|
||||
return [$item->plan_name => round($ltv, 2)];
|
||||
})
|
||||
->toArray();
|
||||
}
|
||||
|
||||
private function getAverageSubscriptionLength(): float
|
||||
{
|
||||
// Average subscription length in months (simplified calculation)
|
||||
return 12; // Could be calculated based on historical data
|
||||
}
|
||||
|
||||
private function getAverageSubscriptionLengthByProvider(string $provider): float
|
||||
{
|
||||
// Provider-specific average subscription length
|
||||
$providerLengths = [
|
||||
'stripe' => 14,
|
||||
'lemon_squeezy' => 12,
|
||||
'polar' => 10,
|
||||
'oxapay' => 8,
|
||||
'crypto' => 6,
|
||||
'activation_key' => 24,
|
||||
];
|
||||
|
||||
return $providerLengths[$provider] ?? 12;
|
||||
}
|
||||
|
||||
private function getAverageSubscriptionLengthByPlan(string $planName): float
|
||||
{
|
||||
// Plan-specific average subscription length (could be based on plan tier)
|
||||
return 12; // Simplified, could be more sophisticated
|
||||
}
|
||||
|
||||
private function getTopQuartileLTV(): float
|
||||
{
|
||||
$ltvs = Subscription::query()
|
||||
->join('plans', 'subscriptions.plan_id', '=', 'plans.id')
|
||||
->where('subscriptions.status', 'active')
|
||||
->selectRaw('plans.price * ? as ltv', [$this->getAverageSubscriptionLength()])
|
||||
->pluck('ltv')
|
||||
->sort()
|
||||
->values();
|
||||
|
||||
$quartileIndex = (int) ($ltvs->count() * 0.75);
|
||||
|
||||
return $ltvs->get($quartileIndex, 0);
|
||||
}
|
||||
|
||||
private function getBottomQuartileLTV(): float
|
||||
{
|
||||
$ltvs = Subscription::query()
|
||||
->join('plans', 'subscriptions.plan_id', '=', 'plans.id')
|
||||
->where('subscriptions.status', 'active')
|
||||
->selectRaw('plans.price * ? as ltv', [$this->getAverageSubscriptionLength()])
|
||||
->pluck('ltv')
|
||||
->sort()
|
||||
->values();
|
||||
|
||||
$quartileIndex = (int) ($ltvs->count() * 0.25);
|
||||
|
||||
return $ltvs->get($quartileIndex, 0);
|
||||
}
|
||||
}
|
||||
Reference in New Issue
Block a user